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Minima - Makes other furniture feel worthless

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  • Minima - Makes other furniture feel worthless
    Saatchi & Saatchi, NZ


    Minima is a high-end contemporary furniture design company that won the services of Saatchi & Saatchi NZ in a charity auction. Minima showcases artists like Damien Hirst, Jeff Koons and Philippe Starck to name just a few.

    The result, a TV campaign of suicidal furniture feeling worthless! It was a brave client and even better, they loved them.