- Minima - Makes other furniture feel worthless
Saatchi & Saatchi, NZ
Minima is a high-end contemporary furniture design company that won the services of Saatchi & Saatchi NZ in a charity auction. Minima showcases artists like Damien Hirst, Jeff Koons and Philippe Starck to name just a few.
The result, a TV campaign of suicidal furniture feeling worthless! It was a brave client and even better, they loved them.