- Mini R 58
"Another Day, Another Adventure"
- Alex Rank shot the Print Campaign “Another Day, Another Adventure” for MINI Coupé.
Unique black backgrounds give MINI print a distinctive look. For the “Another Day, Another Adventure” campaign, it was meant to maintain this signature MINI style, with the addition of some intriguing background clues, so viewers feel like they’ve landed in the middle of an exciting MINI Coupé adventure.
Agency was BSUR, Amsterdam. CG locations by The Scope.