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Mini-Protean Tetra Cell - Launch Part 3

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  • Bio-Rad's Mini-Protean Tetra Cell
    Social website launch campaign / Print/Web Advertising campaign

    The Tetra Cell in one of Bio-Rad's most ubiquitous products, with a large following in all markets. Bio-Rad wanted to create a place where the community of Tetra users can share ideas, post pictures and experiences. was created to serve that purpose, with over 10,000 members and growing it has proven to be a great asset to the company. As a lead for this campaign, I was responsible for the look and feel of website, along with the messaging of the advertising campaign.

    Art Direction of the following components:

    - Typograpny
    - Photography
    - Illustratioin
    - Web Design
    - Advertising
    - Animation
    - Iconography