Interactive billboards in which individuals are encouraged to swing building up fun points and drive them to microsite
This is the Microsite in which there are several functions. Mini coopers will be placed at various fun-o-meters allowing users to pull pranks on innocent bystanders through a live feed at the site. The microsite will also feature mini games to encourage play. All of your actions will be calculated by the funometer adding to your overall Fun Score.
The App is a fully integrated mobile manifestation the funometer. Here you can monitor your points and view your profile. Within the app you can check in to various locations to earn points. Also you can take a picture and capture the funometers instillations to received double fun points. After capturing a photo you will have the opportunity to upload your picture facebook and twitter.
To generate buzz there will be a facebook application that will allow you to scan the contents of your facebook page and see how much fun you have been having lately. After whch you will be prompted to share on your score on fb and twitter.
Along with posting their pictures on twitter they can also share a status update on facebook
Google take over page to generate awareness and direct traffic back to the micro site.
This is a class project in which we were ask to create a digital interactive campaign for Mini Cooper.
The challenge was to increase overall brand awareness and increase sales among the 18-24 year old demographic The challenge was to increase overall brand awareness and increase sales among the 18-24 year old demographic. My insight was that after graduation young adults are unsure of their place in the world. They are afraid that their lives will be mundane and no longer fun. From this my Idea of Mini Play developed. This would be an experience that rewards you for having fun. The campaign revolves around the Fun-o-meter, a virtual reward calibration for the fun you have. The goal is to earn fun points to unlock badges. These badges can then be redeemed for Mini upgrades for future car purchases.
