- Mini Chase
Not wishing to have a ‘stand and stare’ Mini display at the 2006 Sydney Motor Show we built an off-site Cop & Robbers chase setting that allowed consumers to experience the thrill and power of Mini’s legendary handling. This was a first in this category in Australia.
Professional drivers whipped consumers around a custom designed course in highly tuned ‘works’ Minis. In-car cameras captured their adrenalin rush and the footage was emailed to them. Afterwards customers were offered a test drive. For those who needed to calm down, an outdoor bar chill-out area offered the perfect setting.
Results included 1500 passengers, 70 on-the-spot test drives, 200 immediate dealer leads and numerous sales. Mini Chase also gained widespread media coverage including news and breakfast TV, newspapers, radio and marketing press.