We named and created a brand for a soon-to-be-launched chocolate brand that celebrates life's little luxuries — like chocolate.
The client wanted a brand that was whimsical yet luxurious to target the “fun-loving, white collared demographic who appreciate the finer things in life.” Their plan is to launch several FMCG product lines under this brand, so the brand needs to work across various price points. The biggest challenge was that the competitive landscape was extremely crowded and that the client really wanted the brand to stand out. The other challenge was to build in flexibility into the brand so that it works on a thoughtless impulse buy as well as a chocolate gift box designed to impress.
Logo (Professional) / Guidelines (Professional)