Challenge Build collateral for the Grand Rapids Student Advancement Foundation’s annual fundraising event, MindShare. A production timeline and client budget must be followed.
Solution The star concept emphasises the bigger picture of working together to create an impact for everyone involved. Bettering the students’ education is the primary message while bringing forth their needs and potential through collaboration with the community. The fundraising event invites attendees to “become a part of something bigger” and a guiding light for the students’ futures.