September 2010Client: Milwaukee Public Library (Student Project)
The challenge was to use a popular children's book to promote reading at the library. People read books for many reasons. I was inspired by the journey of the companions in the Wizard of Oz and wanted to relate their individual journeys to reasons for reading at the library. The campaign also had to include an environmental component. I decided to turn the MPL building into the Emerald City, a place full of enchantment and the final destination where the companions find what they are looking for.