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Million Trees NYC / trees counter

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  • Million Trees NYC / trees counter
  • Bronze Pencil for Corporate Identity Campaign
    One Show College - New York

    Million Trees NYC is a citywide, public-private program with an ambitious goal: to plant and take care of one million new trees across New York City’s five boroughs over the next decade.
  • Our logo is “empty”. it needs people’s action to be completed, such as the earth needs our effort to be saved.
    From time to time, the logo will be fulfilled by with a number. This number doesn’t symbolize anything; it’s just the actual number of planted trees at that very moment.
    People want to feel the change. They want to touch it with hands.
    Our project is about deeply involving them in something that can change newyorkers’ life, something they can control and influence directly.
    We show it to them.
  • stationery.
  • updated.
    The logo will be updated with the number of the planted trees.
    pad-printed logo.
    It seems like handmade printed.
  • gadget.
  • feel the link.
    Every giver will have a small medal that will link him to the tree he contributed to plant.
    feel part of the change.
    You can touch the change, drive it, having the perception that things are improving right now, while you’re buying a shopping bag or a T-shirt of Millions Trees.
    Every gadget has only the "naked" logo; it will be completed with the actual number of planted trees at the purchase time.
  • interactive outdoor advertising.
    In order to enhance the power of our concept, we thought about an interactive outdoor advertising that gives people the chance to express their feelings or whats the million trees is for them.

  • guerrilla.
    In order to stimulate people curiosity about the logo,we created a guerrilla teasing action in the streets.
    A sticker version of the logo will be attached to any kind of number in the urban landscape.
  • This project was made in collaboration with Martina Francesconi.
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