Million Trees NYC - One Show Student Competition Entry
- Client: Million Trees NYC One Show Student Competition 2010
- Times Square TakeoverArt Direction: Alexandra ClotfelterCopywriting: Michele WeinerMillion Trees NYC will take over high traffic areas around the city, such as Times Square, and set up saplings around the city with AR boards and instructional posters that invite passerbys to try out the mobile app.
- Upstage Upstate AppArt Direction/Copywriting: Michele WeinerThis app fights off two huge roadblocks in Million Trees' mission: Lack of time and patience. Growing a tree takes work, so this app makes caring for your new ficus easy with a care schedule. It encourages community involvement with a google maps overlay of other million trees trees in the area. The app also gives some instant satisfaction, by allowing users to see what a tree or street will look like in ten years using augmented reality, on areas all around the city.