Miller Lite wanted to highlight their latest innovation of the Taste Protector Lid. Initial key visual was created by Sr. AD, Charlie Owens. My role at the time was to take the key visual and execute the look and feel across the 50+ elements we created for this program as well as some regional take downs.
Senior Art Director: Charlie Owens and Eric Cronin
Art Director: Laura Prichard
Specific retail activation and a partnership with CharBroil. Created POS and a takeone that had grilling recipes from CharBroil. Some stores activated a win a grill promotion.
Media kit for the sales teams to get excited about the new Miller Lite can. Included a glossy diecut
sales information booklet, t-shirt, the Miller LIte can stress squeeze toy, a USB with more information
and a sizzle video for the program. All of this was packaged in a 12-pack box replica that we had printed
with a specialized foil technique.
sales information booklet, t-shirt, the Miller LIte can stress squeeze toy, a USB with more information
and a sizzle video for the program. All of this was packaged in a 12-pack box replica that we had printed
with a specialized foil technique.
