Arizona Beer Festival
The MillerCoors client received full sponsorship for the Oktoberfest in Arizona. They wanted a look that felt nostalgic going back to the roots of both Miller and Coors. But they also wanted something that would appeal to their customers. Through many different rounds and executions we ended with this final vision of the Arizona Miller Coors Oktoberfest. Referencing the classic style of hand-painted pinups and the Arizona landscape the final work looks as if Evgren or Vargas came back from the dead for one last sexy brush stroke. I worked as the Art Director on this piece with the letter smith Scott Corbitt. We had the privilege to work with the very talented group at Indigo Studios. Together we crafted, altered, adjusted to get to the below work.
