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Bēhance

Milka + Toblerone Christmas POP communication

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  • Milka & Toblerone
    Seasonal + special POP brand communication
  • Every season is good to consume chocolate but christmas time has something special that drives people to the supermarkets, taking them to spend some of their budget on this goods. Being a widely known brand is not enough to assure a trip on the consumer supermarket cart. Brands spend a lot of effort, time and money to superelevate their values and positioning in their specific place in the market.

    This was the appliance of our expertise on graphic design applied to consumer market and point-of-purchase projects.

    Being a small design team, clients tend to doubt our skills and tend to shelter on big-name agencies. This particular project is, in some way, the proof that creativity and know-how does not belong to one small elite of well-related design agencies.

    For one reason or the other, this project never came to life and its not without a great sense of pride that I publish this images and movies.
  • Being a graphic designer does not mean that you dont have to have knowledge of industrial materials, 3D modeling and render, specific issues of time and cost management leaving this to industrial designers and production managers.

    This project was design so that manufacturing costs, storage, transportation and implementation time was reduced to the maximum.
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