This is the POP Design project to present Milka as a much wider categorie brand
actively sold in the Portuguese supermarket shelfes.
The new Milka chocolate brand extension to Milka Cookies, Milka Cakes and Milka Toffee
is supported by common produtc displays and an ingenious, yet simple and inexpensive,
way of multipling the visual impact in the supermarkets.
Like a Lego, Milka POP communication can be adapted to multiple realities
depending on the space provided in different supermaket labels.
To guarantee an even greater awareness a pre-recorded,
movement activated sound box with the Suisse Alps sounds
was embedded in the cardboard.
This way, when a shopper inadvertently passes by
he will immediately be transported to the Suisse Alps Milka mindset.