Milk PackagingCafé based milk packaging design directed towards students.
I had the assignment of designing a
series of milk bottles marketable to students in Norway. The choice
of flavors was up to me, but the milk had to be advertised as a
healthy product with added vitamins.
I believe the best way to market
towards young people is to follow them into their environment. The
best thing would be to infiltrate popular cafe markets which have a
long tradition among students in Norway. The milk would be sold at
popular cafes where students are the most predominant customers.
Tine (the milk company) has an existing
product which has sold well in Norway for years. This milk is well
known and popular, however, it has been marketed towards children.
Since students also enjoy it, I decided that the best thing I could
do was use the old campaign as a springboard for the new product.
The milk features famous illustrations of animated cows which I have
decided have grown up, gone to university, and grown mustaches. I
decided a fun name would be “Milk Mustache”.
The design consists of traditional
illustrations along with modern typography. I believe the design
represents its company well and reaches the correct demographic.