This is a proposal for the new identity of the Natural History Museum in Milano.
The logo is a stylized interpretation of the Earth view from a satellite; the five concentric circles represent the five continents, the six different colors represent the sections of the museum.
In the mark, the element's disposition is organized, in order to represent the method of research and display of the institution; in opposition, in the graphic proposals the mark is decomposed in order to represent nature's apparently disorganization.
The inclination of the type is 23,27 degrees, that correspond to the inclination of the earth to its vertical.
The logo is a stylized interpretation of the Earth view from a satellite; the five concentric circles represent the five continents, the six different colors represent the sections of the museum.
In the mark, the element's disposition is organized, in order to represent the method of research and display of the institution; in opposition, in the graphic proposals the mark is decomposed in order to represent nature's apparently disorganization.
The inclination of the type is 23,27 degrees, that correspond to the inclination of the earth to its vertical.
