City Brand Identity
Milano (known in English as Milan) is the second largest city in Italy. The city became one of the most prosperous Italian cities during the High Middle Ages and its connection to the arts has been prominent ever since. Milano is the main industrial, commercial and financial center of Italy. Milano has been described as chic, sophisticated, elegant, classy, stylish, historic, and cultural.
The Milano brand was designed to reflect it's elegance and dominance. By updating the city's almost non-existent logo, the brand can reposition itself within the other European cities as the leading city for style, sophistication and a grand experience for any traveler.