- Mikey's Cat Food
IDENTITY/PACKAGINGDemographic: Cat Owners
- Mikey’s was inspired by my pet cat, Michael Dinner (that’s him on the facing page). Mikey was born to bask in the spotlight, and what better place to showcase his talent than on the label of his own cat food! The cuteness of Mike’s smooshy face is carried throughout the brand, from
the rounded custom type, to the ears that top the box of treats.