I really just wanted to do something fun not to over the top and not to complicated to relay a fun message. Mike and Ike's were my favorite candy growing up and still are! It was a simply cloner object with a spline effector to get the little ike's to flow across screen. Next was a tad bit tricky to get text to bump in. Each letter had to be made with simple motext and then set on a clone to just one. Next what was added was a plain effector and then a random effector to move it up and to distribute weight amongst the other letters. Next added a delay effector to give it some bounce and bam. Group all the letters and put a simple rigid body tag on it so the mike and ike's would hit it and bounce off, and a simple animation was born. The sound was just something found from a youtube video, something bubbly and fun. Enjoy.