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Mike Kelley Photography Logo

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  • Mike Kelley Photography: Logo & Business Cards
    January 2010
  • Mike Kelley, my husband and a photographer, needed a unique mark to brand his photography business. This gallery documents my process in developing his logo and business card.
  • I created a mind-map to help me identify qualifying adjectives to help in giving me direction for the design.
  • After mind-mapping ideas, I felt that a typographic solution would probably be best. Michael tends to sign his artwork, letters, and emails with a simple "MK," so I thought I'd do the same with his logo. I did try to incorporate a camera icon in a couple of the sketches, but felt that it was a pretty weak solution. I started going through different fonts and seeing how the forms could interact. At this point, I actually felt the strongest about the top-left solution.
  • After sketching, I went into Illustrator and started playing with fonts, weights, ligatures, and anything I could. These were the final four concepts. While I still liked the uniqueness of the top-left concept, I believed that the bottom right was more recognizable as a mark and more appropriate to my husband's style and personality. He agreed.
  • The final logo in all its glory.
  • In creating his business cards and writing the copy on them, I decided to lean towards a strong, straightforward "voice" to match the stark straightforward logo. Again, this was to help match my husband's personality and style.