Mike Kelley Photography: Logo & Business Cards January 2010
Mike Kelley needed a unique mark to brand his photography business. This gallery documents my process in developing his logo and business card.
After sketching, I went into Illustrator and started playing with fonts, weights, ligatures, and anything I could. These were the final four concepts. While I still liked the uniqueness of the top-left concept, I believed that the bottom right was most recognizable as a mark and most appropriate to his style and personality. He agreed.
The final logo in all its glory.
In creating his business cards and writing the copy on them, I decided to lean towards a strong, straightforward "voice" to match the stark straightforward logo. Again, this was to help match his personality and style.
Join Behance
Sign up or Sign into view personalized recommendations, follow creatives, and more.
or
Join Behance
Sign up or Sign in to view personalized recommendations, follow creatives, and more.