Midtown Bar, a bar in Guadalajara, México. Is not only a bar, it differs from the usual clubs and plays alternative, electronic and indie music, it’s also an art gallery and a stage for new bands.
The brand idea is a mix of city lights with neon and physchedelic colors of the 60s.
The concept of the logo is inspired in the type used in posters of the 60s and the graffity style used in the suburbs of the city.
We selected a color palette based on black and contrast with fluorescent aqua and pink. As well as neons colors in other applications like green, orange, yellow and purple.