Microsoft - Windows Phone 7 Launch
- Windows Phone 7
Microsoft Mobile Brief: Create a campaign that compliments and extends the launch of the Windows Seven platform.
Insight: People spend more time heads-down with their phones than interacting with the people sitting right in front of them.
Strategy: Don't let your phone own you. You own your phone. Increase trial by turning every piece of media into a virtual test drive of the Windows 7 experience.
Idea: While You Were Texting...
Moments of real life are passing you by. Want to see? Windows Phone 7
brings you 4 minute webisodes of what you just missed, while you were texting.
Idea: Extreme Phone Makeover
Transform your device and get to what matters most. Using outdoor, ambient and Blue Bite
mobile wifi and bluetooth technology, we invite people to download a mobile app that turns
their current device into a Windows phone for a day. What you’ll experience is life. Really!
- Idea: Social Intervention
We’re stepping in to help people hold their loved ones closer than their phones.
We’ll transform every social experience into richer ones with the Windows Phone 7.
Take another look at your phone. Those aren’t just your contacts, they’re your people! the social intervention application will re skin your
social profile using the sleek windows phone designthe social intervention application will re skin your
social profile using the sleek windows phone design
Multiple Owners
BlackRock's DriveCreative Direction, Information Architecture, Interaction Design
The Matter Worldwide Network Branding & IdentityBranding, Creative Direction, UI/UX
Mobile Thin Client Dashboard & ApplicationsCreative Direction, Interaction Design
Verizon & The X FactorCreative Direction, Interaction Design, UI/UX
The International Rescue Committee (IRC)Creative Direction
Multiple Owners
Multiple Owners
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