- Michael Page
Micheal Page, one of the world's leading recruitment consultants, wanted to increase their online presence and establish themselves as an innovative and approachable company.
Working with a small budget, we created the Career-a-Pult! A light-hearted interactive game, it gave professionals on LinkedIn the chance to pit their profile against a friend or colleague. The winner was decided by comparing connections, experience and recommendations, and the player with the best profile was catapulted into the top job, while the loser was left to peel themselves from the wall of inferiority.
But win or lose, players are given tips on how to improve their LinkedIn profile, making them more appealing to prospective employers. By using LinkedIn instead of the more popular Facebook option, we ensured that Michael Page reached the right people and stood out from their competitors.
To play Career-a-pult for yourself follow this link: www.careerapult.com
- Art Direction: Vanessa TuckerCreative Direction: Iain HunterAnimation: TrunkDeveloper: Lingobee