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  • Mica is premium wooden wrist watch brand targeting the surf, skate & snow markets. My role at Mica as Art Director, includes overall brand marketing direction, logo design, apparel design, web design and photography. I am also involved in designing the face design, color ways and styles for the watches.
    The Website
  • For the Mica website, our main aim was to be photo driven. To show the culture and lifestyles of the people behind the brand. We wanted to take a very visual approach and still make it super functional. The grid is the main focus for the site, utilizing the uniformity that the grid offers, while still maintaining a fun, eclectic vibe that won't make you bored while checking things out.