Liqudchefs has been a pioneer in the South African bar industry since 2003, being the first to bring the mobile bar experience to the country. With the companies expansion, Liquidchefs took the mobile bar experience into the virtual and physical realm. MiWorld is a space that connects Liquidchefs new concept stores: MiBar, MiLounge and MiCafé. Here the “by invite only” members can interact with other members and gain information on the spaces offerings and events. A guest at the MiBar venue can, for example, chat to a friend sitting at home by means of the interactive touch screens at the bar. As members have to sign into MiWorld before entering a “Mi” Space, guests at home can see which of their friends are at which event. The MiWorld identity has to serve as an overarching brand to the three spaces, each remaining unique yet belonging to one united “Mi” Brand. The vibrant colour splashes of the MiWorld visual language seem as if thrown onto a canvas visualising the connected network of people and the vibrant nightlife experiences that Liquidchefs creates.