Method presents Inland Knights
The second installment of Method @ Fez Club brings house legends Inland Knights to the city of Cambridge.
To announce the act, we used Facebook as a platform to build up excitement and anticipation, by creating a countdown for the 3 days prior to the announcement. The colour scheme moved gradually from that of the previous event to the new one to signify the change of event.
The flyer and poster design kept the same display typeface and a similar layout as the previous event to keep an identity, but striking new imagery and colour scheme were put in place to keep things fresh and current.
Interesting abstract shapes and gradients were developed from layering the letters 'I' and 'K' taken from the DJ's name.