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Merton present Festimania Montreal

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  • Merton in Montreal

    To invite Merton in Montreal to do some public piano interactions in various spots around the city, i dressed like him and contacted him trough skype. We had so much fun that he accepted to represent the new coalition of Montreal festivals: Festimania.

    The goal was to make a viral film to promote Montreal internationally. in 4 days we reached 100 000 viewers and the end of the campaign we reached more than 9 700 000 viewers.