- Branding ServedProject Featured On:Branding Served — 11/28/11
Merchant is Madison's first craft cocktail bar. Serving quality food in a relaxed setting, the menu is rustic and informal. Merchant stands for the way things used to be—built by hand. A new brand was created with decorative lettering in a timeless crest, preserving and honoring the tradition and craftsmanship of a bygone era.