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Bēhance

  • Print / Outdoor

    Distronic Plus technology by Mercedes Benz, is a driving safety system that helps drivers to keep an automatic safe distance from other cars, or even stop the Mercedes Benz in order to avoid an accident. 
     
    Recognitions
    •    Cannes Lions 2013 / Bronze in Outdoor Campaign
    •    Clio Awards 2013 / Bronze in Campaign Billboard 
    •    LIA - London International Awards 2013 / Shortlist Campaign
    •    Clio Awards 2013 / Short List in Print Product - Service 
    •    Clio Awards 2013 / Short List in Print Technique - Art Direction
     
    •    Sol de Iberoamérica 2013 / Bronze in Outdoor
    •    Ojo de Iberoamérica 2013 / Bronze in Print Campaign
    •    Ojo de Iberoamérica 2013 / Bronze in Print
    •    Ojo de Iberoamérica 2013 / Bronze in Print 
    •    Lurzer´s Archieve Selection 2013
    •    Dorado Colombia 2013 / Bronze in Press
    •    Festival de Antigua 2013 / Gold Award in Press
    •    Festival de Antigua 2013 / Bronze Award in Outdoor
     

    Credits
    Agency: Ogilvy & Mather Colombia
    Client: Mercedes Benz
    Product: Distronic Plus 
    Chief Creative Officer: John Raúl Forero
    Creative Executive Director: Juan José Posada / Juan Pablo Alvarez / Mauricio Guerrero 
    Creative Directors: Julián Gutiérrez / Andrés Astorquiza
    Copywriter: Julián Gutiérrez / Juan Cárdenas
    Art Directors: Juan Manuel Pachón / Juanita Delvasto / Estebán Márquez /  Andrés Astorquiza
    Art Buyer: Adriana Pares

    Post Production: Salamagica