Mercedes-Benz Tweet Fleet
Social Media & Mobile Campaign
Cars tweet empty parking spaces.
The Active Parking Assist from Mercedes-Benz recognizes empty parking spaces by simply passing them.
That brought us to the idea: If the car knows where the empty parking spaces are –then everybody should know!
Just before Christmas when parkingslots were hard to find, the Mercedes-Benz Tweet Fleet with its Active Parking Assist tweeted empty parking spaces in downtown Stuttgart.
The cars automotically generated a tweet with GPS data out of every parking space they passed. This is how people could find empty parking spaces near them on Twitter and even be navigated there by a linked Google map.
The press released this Christmas service the night before the promotion. Within a day, Mercedes-Benz Tweet Fleet was ranked top 3 of the most discussed topics in the German-speaking social web.
Not only did this bring the Active Parking Assist up for discussion, but it also proved the innovation leadership of Mercedes-Benz.
The Active Parking Assist from Mercedes-Benz recognizes empty parking spaces by simply passing them.
That brought us to the idea: If the car knows where the empty parking spaces are –then everybody should know!
Just before Christmas when parkingslots were hard to find, the Mercedes-Benz Tweet Fleet with its Active Parking Assist tweeted empty parking spaces in downtown Stuttgart.
The cars automotically generated a tweet with GPS data out of every parking space they passed. This is how people could find empty parking spaces near them on Twitter and even be navigated there by a linked Google map.
The press released this Christmas service the night before the promotion. Within a day, Mercedes-Benz Tweet Fleet was ranked top 3 of the most discussed topics in the German-speaking social web.
Not only did this bring the Active Parking Assist up for discussion, but it also proved the innovation leadership of Mercedes-Benz.
Credits
Published: 12/2011
Client: Daimler AG
Agency: Jung von Matt/Neckar
Creative Directors: Kai Heuser, Joerg Jahn
Art Director: Boris Noll
Agency: Jung von Matt/Neckar
Creative Directors: Kai Heuser, Joerg Jahn
Art Director: Boris Noll
Copywriters: Matthias Hess, Desiree Leibrecht
Technology: Boris Noll, Sebastian Heidfeld
Designers: Matthias Müller, Benjamin Fritz, Viktor Vegh
Account Director: Markus Schumacher
Designers: Matthias Müller, Benjamin Fritz, Viktor Vegh
Account Director: Markus Schumacher
Agency Producers: Simone Abel, Michael Hermann
