Print / Outdoor
 
Neck Pro technology by Mercedes Benz, is a protection device against whiplash effect (cervical injury), because in a car accident our headrests moves to immobilize the head and avoid an excessive flexion and contraction of the neck.

Credits
Agency: Ogilvy & Mather Colombia
Client: Mercedes Benz
Product: Neck-Pro 
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada / Juan Pablo Alvarez / Mauricio Guerrero 
Creative Directors: Julián Gutiérrez / Andrés Astorquiza
Copywriter: Juan Cárdenas / Julián Gutiérrez
Art Directors: Juan Manuel Pachón / Felipe Cubillos / Andrés Astorquiza
Art Buyer: Adriana Pares
3D Modeling: Brutal Monkey