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Mercedes-Benz Accelerate the pulse

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  • Mercedes-Benz Accelerate the pulse
    Webspecial
  • Together with top model Jessica Stam and star photographer Terry Richardson we created the campaign „Acceleratethe pulse“ for Mercedes-Benz Fashion, where everything isfocused on speed and dynamic. The web- and iPad compatible special is the heart of thecampaign including a short, interactive movie directed andshot by Terry Richardson.
    The clou: Visitors can control thespeed of the movie by scrolling. They can rush through time,jump back or watch everything in slow motion. The contentof the website such as interviews, making-of information and details about the fashion engagement of Mercedes-Benz can be accessed by „scrolling“ through the movie.The campaign was accompanied by large banner flights and PR seedings.

  • Credits
    Published: 2011
    Client: Daimler AG
    Agency: Jung von Matt/Neckar
    Creative Directors: Kai Heuser, Tanja Mann-Wisniowski
    Art Director: Benny Wörner
    Designer: Christoph Kock
    IA: Andrea Conradt, Valerie Dapprich
    Programmers: Nils Döhring, Simon Schmid
    Account Managers: Martin Wenk, Franziska Hook, Andreas Gräber, Verena Vogt