Together with top model Jessica Stam and star photographer Terry Richardson we created the campaign „Acceleratethe pulse“ for Mercedes-Benz Fashion, where everything isfocused on speed and dynamic. The web- and iPad compatible special is the heart of thecampaign including a short, interactive movie directed andshot by Terry Richardson.
The clou: Visitors can control thespeed of the movie by scrolling. They can rush through time,jump back or watch everything in slow motion. The contentof the website such as interviews, making-of information and details about the fashion engagement of Mercedes-Benz can be accessed by „scrolling“ through the movie.The campaign was accompanied by large banner flights and PR seedings.