Brief: The client, Pieter Elmo, requested a renewed brand
identity for his range of homemade goat milk cheese. The project consists of a renewed logo and
stationary, an in store promotion item, and three different packaging methods
for the different kinds of cheese.
Concept: As the client is a pensioner, the cheese is
promoted as a product made by the buyer’s grandparents. This leads to a
connotation of sentiment and nostalgia that is being depicted by the image of a
doily. This brand is in an exclusive range of homemade products and is thus
being sold as such.