A restaurant's menu should communicate not only food and drink options, but convey a persona of what the establishment stands for. It should have a personality that fits the environment it resides in, and be appropriate to that atmosphere in material, verbiage and tactility. A restaurant's menu should communicate not only food and drink options, but convey a persona of what the establishment stands for. It should have a personality that fits the environment it resides in, and be appropriate to that atmosphere in material, verbiage and tactility.