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Menchie's Frozen Yogurt

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  • Menchie's Frozen Yogurt
    The largest self-serve frozen yogurt franchise in the world!
  • I've been with Menchie's since the opening of their very first store in Valley Village, CA. What started out as one simple mom & pop shop is now a global franchise in four short years. So far, the project has included logo design, store design, branded merchandise, packaging, product design, character design, website design, promotional materials, and a whole lot more. Here's a sampling...
  • Logotype design for Menchie's
  • The "Menchie" character design
  • Topping bar signage & Yogurt bar signage
  • Scene from a limited edition cup introducing "topping" characters
  • To-go cup carrier
  • Retro arcade game tee