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Men will be men

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  • Men will be men

    Fictional case for "Vi menn" magazine.

    "Vi Menn" is a Norwegian magazine for men. They want to reach younger men, but the target group assosiates the magazine with tacky, old geezers. Our task was to change young men's attitude towards Vi Menn magazine.

    Created: September 2010

    Team: Torny Hesle, Thale Høy-Petersen and Ingrid Lea