Scott Wheeler, an experienced carpenter, reached out to me about designing a complete identity system including website and strategy for his newly registered carpentry business.
In an effort to divert the down-to-earth associations with carpentry, the approach we took was one that suggests luxury and sophistication instead - he can transform any customer's backyard into an outdoor retreat!
The client had provided me with numerous images taken on his actual construction sets, which I professionally retouched in preparation for the scrolling/interactive slideshow galleries and for the social media page. Shown above is a photomontage of selected works.
For the live version of the website, please visit http://www.melbournedecks.com.au