This was the first formal paid project that I worked on. Scott Wheeler, an experienced carpenter, reached out to me about designing an identity and website for his newly registered carpentry business. Rather than opting for a down-to-earth approach, the client asked whether I would lend my design skills by creating a complete graphic identity and website that suggest luxury and sophistication instead. (In fact, he wanted to suggest that he can transform any customer's backyard into an outdoor retreat!)
The client had provided me with numerous images taken on his actual construction sets, which I professionally retouched in preparation for the scrolling/interactive slideshow galleries and for the social media page. Shown above is a photomontage of selected works.
For the live version of the website, please visit http://www.melbournedecks.com.au