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Melbourne Community Foundation

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  • Melbourne Community Foundation
  • Melbourne Community Foundation aim to ‘inspire and provide accessible philanthropy to build healthy resilient communities and positive social change’. In partnership with Swinburne University, MCF asked the Communication Design Honours students to submit proposals on how to best rebrand the organisation.

    I provided a proposal that focused on uniting the existing areas of the organisation under a new name, ‘Community Foundation Trustees’. The name change was also complemented by a new mark, which was intended to convey the nurturing qualities of the organisation.

    I also proposed that organisation focus on developing a comprehensive digital strategy to achieve its aims. To better convey this stance I developed a microsite to showcase the visual outcomes of the branding strategy I developed in response to the brief.

    The final project was one of four selected by Swinburne and MCF as the best response to the design brief.