Visibility and accessibility are vital to the success of the Megachurch, which most often situates on highways and the borders of communities with greatly varied income levels and varied modes of transportation. These are areas that are underdeveloped for community use. As the exurban landscape continues to sprawl with housing developments and strip malls, the void of community grows. The Megachurch is positioned to fill such a void.
My project places the Megachurch at the intersection of two major highways and at the threshold of two demographically different mid-sized urban communities that have been surrounded by exurban development. The project amplifies the scale of the Megachurch with the intent to increase the presence as a “billboard” to the fast-moving traffic in all directions, and to encompass other large programmatic community catalysts and their necessary adjacencies. Exaggerating the moments of intersection between programs creates moments for unexpected interaction, recognition of shared interests, and thus the potential for community developments. The building, the programmatic interactions, and the people inside all get to be part of the billboard - the spectacle seen from the road.