Meeting in a Box was an initiative of the Mission One office. Mission One's objective was to help ARAMARK develop best practices and streamline them to use company-wide.
Meeting in a Box was a how-to guide for meeting planning. This guide gives the readers detailed information that can be used for event planning anywhere in the United States.
My thought was to keep the design simple, like the guide instructions. I wanted to give the identity a strong presence, but tie it together with the ARAMARK logo. The result was a solid box, with the word meeting inside and rounded letters to contrast the hard edges.