MEDITERRA
CLIENT Beekeepers Škulić
YEAR 2011

PROBLEM To create visual identity and packaging that will emphasize the local origin and the high quality of
homemade honey and honey-based products, as well as stand out from the competitors.

SOLUTION
- Brand name and visual identity that evoke natural balance and put the bee in the primary focus.
- The package design that reminds of traditional jars of homemade food which were extremely simple and had just a
name sticker on them. The jar also contains a coaster doubling as a business card.

CATEGORY Visual identity, naming, copywriting, package design

APPLICATIONS Labels, coaster/business card, “jar cap”, T-shirt, sackcloth bag Read Less