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Medicare - Branding & Logo Guidelines

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  • In the United States, Medicare is a national social insurance program, administered by the U.S. federal government since 1965, that guarantees access to health insurance for Americans aged 65 and older and younger people with disabilities as well as people with end stage renal disease (, 2012) and persons with Lou Gehrig’s Disease. As a social insurance program, Medicare spreads the financial risk associated with illness across society to protect everyone, and thus has a somewhat different social role from for-profit private insurers, which manage their risk portfolio by adjusting their pricing according to perceived risk.
    Medicare offers all enrollees a defined benefit. Hospital care is covered under Part A and outpatient medical services are covered under Part B. To cover the Part A and Part B benefits, Medicare offers a choice between an open-network single payer health care plan (traditional Medicare) and a network plan (Medicare Advantage, or Medicare Part C), where the federal government pays for private health coverage. A majority of Medicare enrollees have traditional Medicare (76 percent) over a Medicare Advantage plan (24 percent) (, 2012). Medicare Part D covers outpatient prescription drugs exclusively through private plans or through Medicare Advantage plans that offer prescription drugs.
  • Specification & matertials: 
    Business Cards:
    350 gm matt - white GF

    Plastic one, any available size: Gloss white & then print on it , foil both sides
    GFSmith 270GSM

    offwhite of white - obaline ( Printing papers" 
    135GSM Japaniess 
    Blind embossed
    GFSmith 135GSM without any effects or embossing just a spot UV

    Agency: Step promotions
    Client Egypt Healthy Life
    New Brand: Medicare
    plexus Illustrator: Ali Naguib - Idea by Ahmed Dosoky 
    Creative direction: Mohamed Sahmoud & Khaled El gindy
    Graphic Artist & Typographer: Ali Naguib
  • Thanks for your attention
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