Here are some promotional posters divided in three series. Created for a Soon to open eatery. The restaurant´s theme is Argentinean with a Spanish fusion. I offered my client to start creating promotional posters portraying imagery that supported the brand and creating expectation. They are divided into four themes:
1.Tools or stuff that is used for the asador, eatery, etc... in this case I did the first three with the concept around grilling with...FUEGO, HORNO and INFIERNILLO. Images of hooks for the meat, knives and cooking stuff. will be used later
2.Entertainment - Here I used the TANGO, PASION and MAJA...we can ad the spanish guitar, the gaucho, matador, gardel, etc
3.Food - Here I started with the TAPAS; EMPANADAS CARNE TRENSADA and CHURROS...later gazpacho, leche quemada, etc
4.Tradition - Portraying vintage images of spain and argentina.
The campaign is to be published on Social Media Channels 6 weeks prior to Opening Night.