To showcase the mission of Anthropologie and their lifestyle branding, a media press kit was created. The essence of the company was integrated within the design by using found objects, paper elements and unique die-cuts. All collateral was bundled in a conceptual package design to be sent to public relation houses. Within the press kit there would be an annual report, employee lookbook, corporate lookbook, and a series of advertisements. The handmade aesthetic of the press kit allows for a stronger relationship between Anthropologie and Public Relation Firms.