Media Relations and Earned Media
External Communications Samples and Press Clips
External Communications Samples and Press Clips
The following press clips are samples of news articles that resulted from media releases or are the result of media inquiries that required a crisis communincation plan.
Earned media examples include coverage of ribbon cuttings or ground breakings at new facilities and election related messages. Each of these stories was pitched through press releases, news notices and relationships with journalists.
Crisis communication examples include customer complaints to investigative jouralists and public attacks by the ACLU. Each of these articles was the result of a calculated crisis communication plan that minimized negative exposure and maximized positive messaging for the client. One article that started as a media complaint by a customer that had been denied enrollment in a school resulted in a headline that read, "Special Preschool in High Demand".
In every case, the media coverage includes the client's most important key messages and impacts the clients brand in the most positive manner possible.
