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Medal of Honor

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    Brand Design & Game Concept

    Since we all love playing games that involve blowing each other up, we thought it might be a kick to throw some art direction and design concepts to Electronic Arts and Medal of Honor. We called the pitch campaign, “The Forefront.”

    It’s a game scenario that takes place 20 years into the future. We created a concept that was realistic, current, but with a touch of a post-modern twist - not all Sci-Fi and fake. So we asked ourselves, “What would the weapons be? What would the world be like? What kind of technology would we have?”

    We had a blast coming up with ideas and visuals to pitch, and ultimately the creative we developed ended up being more of a self-promotional campaign than anything else as it was featured all over the place. “The Forefront” was a #1 trending topic on all of the major gaming blogs for weeks, EA had to make several public service announcements saying the game wasn’t real, and we got dozens of calls with specific interview questions about the game and it’s release
  • Design Direction & Video Motion Frames
  • Video Game Advertising & Website Design