- Meat is Greed
Advertising, Image Making
- This campaign promotes vegetarianism to youth.
It aims to replicate the feel and nostalgia of the 1960’s and inspire young people as the new, radical and subversive trends of that era did. Thus the poster series is reminiscent of 1960’s and 1970’s concert posters: surreal, bright and organic.
The copy is based on the lyrics from ‘Hunger Strike’ by Temple of the Dog. Cris Cornell, who wrote the lyrics, stated that they express “somewhat of a political, socialist statement”.