Appointed by leading Belgian property developer Wilhelm & Co, our brief was to develop the branding, brand communications, signing and environmental graphics for the development.
Our brand identity solution is super-flexible and designed to work for both the professional audience and the retail user. Our M/heart logo represents the media values of the scheme, yet also has the approachability needed to support the retail experience. We worked in close collaboration with Ron Arad Associates developing the wayfinding strategy and detailed design of the system including touchscreen.
Our wide skill-set has enabled us to execute the brand consistently and engagingly across a wide variety of
media, offering the client peace of mind and saving them valuable time in the busy run up to the opening of
their new flagship scheme. We are now their exclusive design partner for projects in the region.