Médecins Sans Frontières (Docters Without Borders) is an international, independent, medical humanitarian organisation that delivers emergency aid to people affected by armed conflict, epidemics, healthcare exclusion and natural or man-made disasters.
As to the identity, the heart communicates across cultures and reflects - in a simple and understandable visual language - what the organization does. The heart can be integrated with the medical profession, but the heart is also a universal symbol for caring and love. The heart supports the name and tells a story about Médecins Sans Frontières providing medical relief, care and love worldwide.
Besides logo and design program, the new identity also included a redesign of their website and their member magazine "Journalen".