Advertising campaign for a series of restaurants, "McDonald's," which tried through a vision of alternative marketing strategy of McDonald's associated with focusing on the concept of maximizing the junk food and address the different age groups of children, including the amendment of the strategy to address the mental for different age groups, especially those related to intelligence and thinking logical and mental processes associated with the ability to reasoning and conclusion that through the activation of tests measuring (IQ) in the light of the following themes:
The first: a matrix of numbers and mathematical intelligence.
Second: Department of colors and the power of observation.
third: Puzzel of words and the ability to conclusion.
fourth: changes put the shape and the power of observation and the ability to conclusion.